Berthon International Yacht Brokers
Berthon International Yacht Brokers Podcast
Brought to you by Berthon International – because every yacht has a story, and we’re here to tell it.
Berthon is recognised internationally for its expertise across every facet of the yacht market. From brokerage and new yacht sales to refits and long-term support, our reputation has been built on knowledge, trust, and attention to detail. The Berthon International Podcast carries this same ethos forward, giving listeners direct access to our insight and perspective on the world of yachting.
Through our podcasts we share our take on the yacht market, exploring current trends, ownership journeys, and the evolution of design and technology. Our fleet of cruising yachts will feature regularly, alongside interviews with the Berthon Team and industry experts. From bluewater cruising to the intricacies of VAT and compliance to stories of performance sailing, we will cover the subjects which we hope will interest you.
The Berthon International Podcast is designed to inform, inspire, and connect, delivering engaging content for those who enjoy our sport and for those who might like to get involved. With every episode, we aim to bring clarity, context, and colour to the world of yachting, strengthening our relationships and celebrating the passion that drives us. A closely knit team, we invite you to join our family.
www.berthoninternational.com
Berthon International Yacht Brokers
4. Inside the Market - Yacht Sales Insights & Trends for September 2025 - Berthon International Yacht Brokerage
In this September Market Insights episode, Sue Grant is joined by Magnus Kullberg, Managing Director of Berthon Scandinavia, to reflect on the yacht market as the season changes. With Cannes and Newport Boat Shows behind us and Annapolis ahead, both events were quieter than expected for immediate deals, though valuable for gauging trends and client interest.
This month’s key insights:
1. Cannes and Newport were information-gathering, not deal-making.
2. Brokerage enquiries are well up on 2024 levels.
3. Marketing teams are flat out as new listings swell stock.
4. Sweden is seeing a rebound after a slow August.
5. Buyers are focusing on value, ignoring overpriced yachts.
6. Owners should heed broker advice when offers arrive.
7. Custom yachts are out of favour in today’s price-sensitive market.
The message across the group is clear: the market is active yet disciplined, with serious buyers stepping forward, price sensitivity dictating movement, and residual value under close watch.
